Sourcing coffee is the most important aspect of the supply chain. The source of your coffee is the biggest influence on its taste. The farming and processing methods used are critical. When sourcing our coffees, we look for three major qualities:
1. Sustainable farming practices
We believe that quality comes from attention to detail. Small farms rely on attention to detail because they are operating on much smaller margins than large scale operations. We look for small farms that are dedicated to sustainable, organic farming practices. If the farm we source from is not certified organic, then we are actively working with them to achieve organic certification.
2. Diverse flavor profile
Coffee comes in many varieties and some may surprise you with the flavors they exhibit. From the fruity taste of Ethiopian beans, to the rich chocolate flavor of Colombian beans, we strive to showcase the full spectrum of coffee profiles.
3. Fair price
Coffee comes from far away to reach our cups. We understand how many people are involved to make this happen. We are committed to paying farmers fair prices for their crops and helping to promote sustainable economics throughout the coffee chain.
Roasting brings out the aroma and flavor that is locked inside the green coffee beans. Beans are stored green, a state in which they can be kept without loss of quality or taste. A green bean has none of the characteristics of a roasted bean — it’s soft and spongy to the bite and smells grassy.
Roasting transforms green coffee into the aromatic brown beans that we purchase in our favorite stores or cafés.
We package our coffee in industry standard, lined bags that retain the freshness of your quality roasted beans. Rather than spending extra on fancy bags and graphics, we keep it simple and pass the savings along to you, our customer.